Business Development Co-Ordinator – Apprenticeships

To support the growth and development of University of Sunderland apprenticeship
provision.

The role will involve building productive relationships with a variety of business
sectors to promote the University’s vast apprenticeship provision. Providing
exceptional advice & guidance to local employers along with liasing with our
academic teams to support our regions skills gaps.

Key Responsibilities

and Accountabilities:

Responsible for developing the University of Sunderland as the provider of choice


to access Apprenticeship training in the Northeast.

• Responsible for the achievement of agreed Apprenticeship starts across the

academic year. Including targets for the maintenance and expansion targets of the


client portfolio.

• Communicate sales activity and performance, internally to the Business

Development Manager and wider dissemination throughout the department as


required.

• Contribute actively to the achievement of an innovative, customer‐centric and

highly proactive culture.

• Take responsibility for proactive telephone sales, visiting client premises and

networking effectively to produce sales leads and conversions.

• Prepare and present professional Apprenticeship sales proposals for new and

existing clients.

• Take responsibility for generating and implementing sales and marketing

campaigns and monitoring their effectiveness.

• To line manage the pre‐enrolment team ‐ contributing to the design of marketing

information and sales campaigns.

• Proactively identify and attend networking events and assess the effectiveness for

future attendance.

• Proactively contribute to marketing, including social media activities whilst

supporting the marketing team

• Liaise with colleagues to assess and identify appropriate solutions to client needs
• Contribute sales and marketing input to regular staff meeting

• Ensure sales systems are accurately maintained. Help identify improvements in

business processes and systems to drive efficiency and effectiveness in relationship


management.

• Undertake marketing projects to support the Sales function. Including developing

or supporting a series of industry specific events, as well as maintaining presence at


University of Sunderland hosted events.

• Undertake other duties, commensurate with the grade of role, as required by the

management team.
Special


Circumstances:

Flexibility in the role that may include some evening working and occasionally


some weekends to client requirements. Must hold a valid UK driving license and


have access to own transport.

University of Sunderland
Role Profile
Part 2

Part 2A: Essential and Desirable Criteria

Essential
Knowledge and Experience:

• Relevant professional qualification or substantial sales and marketing

experience

• Educated to GCSE level, including English Language and Mathematics grade C

or above or equivalent

Desirable

Qualifications And Professional Memberships

• Experience of account management in a commercial environment

• Proven track record and evidence of sales achievement against targets and
• managing projects with delivery of key objectives
• Proven track record of building productive relationships with both internal and
• external stakeholders
• Experienced in delivering and developing stakeholder engagement strategies
• Knowledge of the IT training field and market competition
• Practical working knowledge of sales and marketing techniques
• Proficient use of Microsoft packages
• Excellent communication skills, both verbal and written
• Ability to work on own initiative and to meet deadlines
• Shares learning and experience with others
• Engages in updating of knowledge and training activities
• Valid UK Drivers license
  

Knowledge and Experience:

• Business or Marketing related degree

• Knowledge of client/contact management systems


• Familiarity with current workforce development needs in the Northeast region.

Part 2B: Key Competencies

Values are assessed
at the
interview/selection
testing stage – what
do these values
mean to you?

Analysis and Research

• Establishes basic facts by carrying out appropriate enquiries
• Produces full and accurate reports
• Identifies and uses a range of sources and types of data
• Produces reports that combine different types of data
• Designs and uses data gathering and analytical methods appropriate for each

investigation

• Recognises and accurately interprets patterns and trends
• Recognises when additional data is required and identifies appropriate sources
• Produces reports that identify key issues and findings

Communication Oral Communication

• Summarises and interprets complex, conceptual and special matters to aid others’

understanding and aimed at their needs

• Uses appropriate styles and arguments to influence and negotiate satisfactory

outcomes

• Monitors understanding of others, develops approach and takes corrective action

if required written communication

• Anticipates the others’ needs for information
• Adjusts the level of content to suit audiences with varying levels of understanding

and ability

• Provides information in a suitable format so that the others’ needs are met
• Uses a range of different formats, chosen to the diverse needs and ensure

understanding


Decision Making Independent Decisions

• Considers wider impact of decisions, assesses possible outcomes and their

likelihood

• Uses judgement to make decisions with limited or ambiguous data and takes

account of multiple factors

• Distinguishes between the need to make a decision, when to defer and when not

to take a decision

• Collaborative Decisions helps others to explore options that initially appear to be

inappropriate or unfeasible and recognise when a decision is or is not needed

• Enables others to contribute to decisions
• Ensures that options are weighed, outcomes identified, and chances of success

considered

• Challenges decisions, appropriately to ensure consideration and processes are

robust

• Provision of Advice
• Anticipates and highlights issues that need to be considered
• Outlines possible impacting factors, assessing their degree of influence on the

choice of options

• Ensures previous learning is included

Initiative & Problem Solving

• Solves standard, predictable problems in accordance with procedures and

precedent

• Adapts approaches to produce suitable and acceptable solutions
• Analyses problems to identify their cause
• Takes action to prevent recurrence of problems
• Considers possible solutions to identify those which offer wider benefit
• Obtains evidence to support intuition

Liaison and Networking Liaison

• Ensures that accurate information is passed on to the most appropriate people in

a timely fashion to improve working practices

• Co‐ordinates own effort with that of others so the work is completed effectively

in line with team objectives

• Promotes a positive image of the Institution
• Participation in networks
• Works across team boundaries to build and strengthen working relationships
• Shares information and ideas to help others develop their practice
• Is involved in networks to pursue a shared interest as a requirement of the role
• Building Internal networks
• Actively seeks to build productive and enduring relationships between teams to

strengthen working relationships and foster collaboration

• Leads and develops internal networks to pursue a shared interest and influence

events or decisions

• Building External networks
• Leads and builds role related external networks to enhance the work of the

Institution

• Actively seeks to build productive relationships between external bodies to benefit

the Institution

Planning and Organising Resources

• Suggests ways of improving working practice and use of resources
• Creates realistic plans to achieve own deadlines and objectives
• Monitors progress of self and or others so that corrective action can be taken if

needed

• Actively seeks information to support planning and prioritisation of work
• Ensures that time and resources are used effectively to their maximum efficiency
• Checks and reports on progress and achievement against plans to key parties
• Develops plans to take account of problems, delays and new priorities

Service Delivery

• Has accurate and up to date knowledge of services available in own and related

areas of work

• Correctly refers customers elsewhere where appropriate
• Ensures that the experience of each customer is positive and satisfactory
• Adapts services and systems to meet customers’ needs and identifies ways of

improving standards

• Learns from complaints and takes action to resolve them and prevent future

occurrences.

• Collates feedback and views from customers and keeps up‐to‐date with market

trends to inform service development and make changes

• Actively promotes services

Date Completed: March 2023